Company Profile
Established in 1954 and headquartered in Karnal, Haryana, Liberty Shoes Ltd. has grown from a small-scale unit producing just four pairs of shoes per day into one of India’s most iconic footwear and lifestyle brands. Today, Liberty manufactures over 50,000 pairs daily, supported by cutting-edge warehousing and distribution networks. With a strong presence both domestically and globally, the brand operates through 100+ distributors and 450+ exclusive showrooms across 25 countries.

Signature Offerings

While Liberty is renowned for its fashion-forward footwear, the brand has also forayed into the world of fragrances and body mists, bringing the same excellence to lifestyle products.

Fragrance Portfolio:

• Bloom

• Marine

• Oud Gold

• Legend

• Passion

• Flirt

• Bliss

• Dream

• Dusk

• Eden

• Rose d’Or Oud

• Silk Intense

This fusion of footwear and fragrance not only strengthens Liberty’s product basket but also ensures category-rich distribution and wider consumer reach.

Distributorship Opportunity

Investment Details:

• Perfumes: ₹11 Lakh

• Shoes: ₹50 Lakh

Scope & Terms:

• City-level distributorship (space requirement is flexible)

• Contract Duration: 1-year (renewable annually)

• Network Reach: Pan-India coverage including North, South, East, West, Central regions & Union Territories

Why Partner with Liberty?

• Heritage & Trust: Backed by 70 years of credibility and consumer confidence

• Strong Market Presence: Extensive distribution network and iconic branding

• Marketing Support: National advertising campaigns, brochures, and brand-building strategies

• Diverse Portfolio: Dual offering of footwear + fragrances for higher consumer engagement

• Operational Edge: Seamless logistics, tech-driven inventory tracking, and efficient replenishment

Ideal Distributor Profile

• Financial capacity of ₹11–12 Lakh and above

• Commitment to city-level operations with long-term brand stewardship

• Strong local market knowledge and a customer-first approach

• Willingness to renew distributorship annually

Distributor Benefits & Incentives

• Marketing Assets: Advertising collateral, brochures, and promotional guidance

• Operational Support: Robust systems for distribution, stock management & replenishment

• Growth Potential: Become a regional brand ambassador for a trusted and heritage-driven company